> ## Documentation Index
> Fetch the complete documentation index at: https://docs.autocalls.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Campaigns Overview

> Learn how to create and manage automated calling campaigns to reach multiple leads efficiently

Campaigns enable you to automate calls to multiple leads using your AI assistant. Set up scheduling, retry logic, and lead management to run efficient outbound calling operations.

## What is a Campaign?

A campaign is an automated system that calls multiple leads on your behalf using a configured AI assistant. Each campaign includes:

<CardGroup cols={2}>
  <Card title="Lead Management" icon="users">
    **Primary and secondary contacts** for comprehensive outreach

    Import leads from CSV, integrations, or add manually
  </Card>

  <Card title="Scheduling Control" icon="calendar">
    **Time and day restrictions** to respect customer preferences

    Set allowed calling hours and days of the week
  </Card>

  <Card title="Retry Logic" icon="repeat">
    **Intelligent retry system** for unanswered calls

    Configure retry attempts, intervals, and conditions
  </Card>

  <Card title="Goal Tracking" icon="bullseye">
    **Success measurement** with completion variables

    Track campaign objectives and lead conversion
  </Card>
</CardGroup>

## Campaign Status

<AccordionGroup>
  <Accordion title="Draft" icon="file">
    Campaign is being configured but not yet active. Add leads and configure settings.
  </Accordion>

  <Accordion title="In Progress" icon="play">
    Campaign is actively making calls according to your schedule and retry settings.
  </Accordion>

  <Accordion title="Paused" icon="pause">
    Campaign is temporarily stopped. Can be resumed without losing progress.
  </Accordion>

  <Accordion title="Completed" icon="check">
    All leads have been successfully contacted or marked complete.
  </Accordion>
</AccordionGroup>

## Key Features

### Scheduling & Timing

* **Allowed calling hours:** Set start and end times (e.g., 9:00 AM - 6:00 PM)
* **Allowed days:** Choose specific days of the week for calling
* **Timezone support:** Uses assistant's configured timezone
* **Call window validation:** System automatically respects time restrictions

### Retry System

* **Max retries:** 1-5 attempts for unanswered calls (default: 3)
* **Retry interval:** 10-4320 minutes between attempts (default: 60 minutes)
* **Retry on voicemail:** Continue calling until human answers
* **Goal-based retry:** Keep calling until objective is achieved (requires [post-call variables](/ai-assistants/settings/post-call-actions#post-call-variables) with boolean type)

### Lead Types

* **Primary leads:** Main contacts imported or added to campaign
* **Secondary contacts:** Additional contacts linked to primary leads
* **Lead status tracking:** Monitor call progress and outcomes

## Requirements

Before starting a campaign:

<Warning>
  **Phone Number Required:** Your assistant must have a [phone number configured](/ai-assistants/settings/general#phone-number-configuration) for outbound calls.
</Warning>

* **Configured AI assistant** with outbound calling capability
* **Sufficient account balance** for call costs
* **Leads added** to the campaign (manual, import, or integration)
* **Valid phone numbers** for all leads

## Quick Start

1. **Create Campaign:** Choose a name and select your AI assistant
2. **Set Schedule:** Define allowed calling hours and days
3. **Configure Retries:** Set retry attempts and intervals
4. **Add Leads:** Import from CSV or add manually
5. **Start Campaign:** Click start when ready to begin calling

<Note>
  For detailed setup instructions, see [Creating a Campaign](/campaigns/creating-campaigns).
</Note>

## Campaign Monitoring

### Lead Status Tracking

Monitor individual lead progress through the campaign:

* **Created:** Ready to be called
* **Scheduled:** Queued for next call attempt
* **Processing:** Currently being called
* **Completed:** Successfully contacted or goal achieved
* **Rescheduled:** Scheduled for retry attempt
* **Max Retries:** Reached maximum retry attempts

**Manual lead management:** You can change lead status in the leads table:

* **Set to "Created":** Reset lead to be called again
* **Set to "Completed":** Mark lead as finished to stop calling

### Call Results

Individual call outcomes with detailed status:

* **Initiated:** Call started
* **Ringing:** Phone is ringing
* **In Progress:** Call connected and active
* **Completed:** Call finished successfully
* **Busy:** Line was busy
* **Unanswered:** No one answered
* **Failed:** Technical issue prevented call

## Troubleshooting

**Campaign won't start:**

* Check if assistant has phone number configured
* Verify sufficient account balance
* Ensure leads are added to campaign

**No calls being made:**

* Wait 10-15 minutes after starting - campaigns take time to initialize
* Check if current time is within allowed calling hours
* Verify allowed days include current day
* Confirm leads have valid phone numbers

**Too many/few retries:**

* Adjust max retries setting (1-5 attempts)
* Modify retry interval (10-4320 minutes)
* Review retry conditions (voicemail, goal completion)

<Tip>
  **Best Practice:** Start with conservative retry settings and adjust based on campaign performance and customer feedback.
</Tip>

<Note>
  For detailed troubleshooting guidance, see [Campaign Troubleshooting](/troubleshooting/campaigns).
</Note>