You pay Autocalls wholesale: $419 a month for Agency White Label with 3,500 minutes included, then $0.09 per minute, plus phone numbers from $3.99 a month. You charge your clients retail: your own monthly fee, your own included minutes and your own overage rate, billed through your own Stripe account. The difference is your margin, and there is no revenue share on top. A client priced at $300 to $600 a month leaves 70% to 85% margin at typical usage; the worked examples below show the maths.
What a minute costs you
The $0.09 rate covers everything in the call: the language model, the ElevenLabs or Cartesia voice, transcription, the Dualplex™ call engine, recording and transcript. The network cost of the phone leg is taken from the same minute balance (about 10% of the AI time on a US call), so there is no second bill. The mechanics are in How minutes and per-minute pricing work.
Suggested retail ranges
Starting points for your own plans. You set every number yourself in the plan builder.
Worked examples
Five clients at $300 with about 300 minutes each (1,500 minutes a month). Your cost is $419 (the minutes are inside the 3,500 allowance) plus five numbers at $3.99. Revenue $1,500, cost about $439, margin about $1,061 (71%). Every client above five is almost pure margin until you pass 3,500 minutes.
Ten clients at $500 with about 1,000 minutes each (10,000 minutes a month). Your cost is $419 + 6,500 extra minutes × $0.09 = $1,004, plus numbers. Revenue $5,000, margin about $3,956 (79%).
Twenty clients at $400 with about 800 minutes each (16,000 minutes a month). Your cost is $419 + 12,500 × $0.09 = $1,544, plus numbers. Revenue $8,000, margin about $6,376 (80%).
Past the included minutes, the per-minute rate decides your margin, not the plan fee. At $0.09 wholesale and $0.25 retail overage, every extra minute your clients use earns you $0.16.
How the plan builder shows your profit
When you create a plan in Administration → Plans, the builder shows the wholesale cost of the included minutes next to the retail price you enter, and the profit per plan at full usage. Change the included minutes or the overage rate and the profit updates. See Plans and pricing setup.
Where partners lose margin
- Overage set too low. Charging $0.10 over cost leaves nothing for the number rental and support time. Most partners set $0.20 or more.
- Unlimited minutes plans. A client on “unlimited” who runs 5,000 minutes costs you $450 in usage alone. Cap minutes or price the tier above $1,000.
- Free numbers. A number costs you from $3.99 a month; pass it through or bundle it into a higher tier.
- Complimentary accounts left open. Free client accounts are useful for demos; review them monthly.
Trillet charges $0.12 per minute plus telephony from $0.014 on a $299 plan with 300 minutes. Stammer charges $0.11 to $0.17 per minute by model with no minutes included on its $99 plan. Platforms that require your own API keys (VoiceAIWrapper and similar) bill provider minutes at cost, typically $0.24 to $0.28 per minute once the voice, transcription, LLM and telephony are added. At $0.09 all-inclusive, Autocalls is the lowest published rate among white label platforms as of September 2026. Prices checked 21 September 2026; the full comparison is on autocalls.ai/white-label. 
