WhatsApp Senders

A WhatsApp Sender is a phone number registered with WhatsApp Business API that can send and receive messages. Each sender is connected to an AI assistant for automated responses.

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What is a WhatsApp Sender?

A WhatsApp Sender is:

• A dedicated phone number connected to WhatsApp Business
• Pre-configured and managed through our platform
• Connected to an AI assistant for automated responses
• Capable of sending template messages and free-form replies

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Creating a WhatsApp Sender

Creating a WhatsApp sender involves a three-step verification and connection process.

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Step 1: Pre-Verify Your Phone Number

Before connecting to WhatsApp, your phone number must be verified with Meta.

1. Navigate to WhatsApp Senders → Create Sender
2. Select an available phone number (only “normal” type numbers not already used for WhatsApp are shown)
3. Enter a Display Name for your business (this will be shown to customers)
4. Optionally add business profile information (about, description, address, category)
5. Click Start Verification

The system will automatically verify your number with Meta. This typically takes 1-2 minutes.

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Step 2: Select Your Verified Number

Once verification completes:

1. You’ll see your verified number in the “Verified Numbers Ready” section
2. Select the number you want to connect
3. Click Continue to WhatsApp Connection

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Step 3: Connect to WhatsApp Business

This step connects your verified number to WhatsApp through Meta’s Embedded Signup flow. Step A: Click “Add new number” When the Meta popup appears, look for the “Add new number” option. Do NOT enter a phone number manually. Step B: Select your pre-verified number From the dropdown, select the phone number you just verified. It will appear in the list because Meta already knows about it from the verification step. After selecting your number, complete the remaining steps in Facebook’s flow (business verification, permissions, etc.) and you’ll be redirected back automatically.

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Sender Status

Your sender can have different statuses during operation:

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Sender Configuration

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Connect an AI Assistant

Once your sender is online, connect an AI assistant to handle incoming messages automatically:

1. Edit your WhatsApp sender
2. Select an assistant from the dropdown
3. Enable AI Enabled toggle
4. Save changes

All incoming messages will now be routed to your AI assistant for responses.

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Business Profile

Customize how your business appears to customers:

• Display Name — Your business name shown in WhatsApp
• About — Short description (max 139 characters)
• Description — Detailed description of your business
• Address — Business address
• Business Category — Industry category (Automotive, Medical, Retail, etc.)
• Logo — Business logo image
• Banner — Banner image for your profile
• Websites — Links to your websites
• Contact Information — Additional email and phone contacts

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Quality Rating & Messaging Limits

Meta tracks your messaging quality and adjusts your limits accordingly.

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Understanding Quality Rating

Your quality rating is based on:

• Block rates (customers blocking your number)
• Spam reports
• Response rates
• Customer feedback

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Messaging Limits

New senders start with limited capacity that increases with good quality:

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Best Practices

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1. Choose the Right Number

Select a phone number from a country that matches your target audience. Customers are more likely to engage with local or familiar area codes.

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2. Set Up Your Display Name Carefully

Your display name appears in customer chats. Use your business name or a clear identifier that customers will recognize and trust.

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3. Connect an AI Assistant

Link an AI assistant to handle incoming messages automatically. This ensures customers get instant responses 24/7.

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4. Create Templates Early

Message templates require Meta approval which can take up to 24 hours. Create and submit your templates before you need them.

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5. Start with Quality Conversations

New senders have messaging limits that increase over time. Focus on quality conversations to build your sender reputation before scaling up.

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Troubleshooting

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Verification Failed

If verification fails, Meta may have temporarily blocked requests. Wait a few minutes before retrying, or try a different phone number.

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Sender Stuck in Pending

If your sender stays in “Pending” status for more than a few minutes:

1. Check if you completed the Meta signup flow
2. Ensure you selected the correct pre-verified number
3. Contact support if the issue persists

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Sender Suspended

If Meta suspends your sender:

1. Review the suspension reason in your sender details
2. Address any policy violations
3. Contact Meta support for appeals

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Next Steps

• Learn about message templates and the approval process
• Set up automation triggers for WhatsApp conversations
• Review AI assistant configuration for optimal responses